Re: Manipulating science

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Deborah,

It is a science and it has always been a science. I have
degree in this science. Its called marketing. The specific
type of marketing that you cite is called health marketing.
Your article, like the mold issue, has suffered from much
fraud in health marketing.

That's why it was so easy for me to understand what they have
been doing. I know a marketing campaign, founded on spin
rather than fact, when I see one.

Health Marketing is a multidisciplinary area of public health
practice. This innovative approach draws from traditional
marketing theories and principles and adds science-based
strategies to prevention, health promotion and health
protection. Drawing from fields such as marketing,
communication, and public health promotion, health marketing
provides a framework of theories, strategies and techniques
that can be used to guide work in public health research,
interventions, and communication campaigns.

Definition:

Health Marketing involves creating, communicating, and
delivering health information and interventions using
customer-centered and science-based strategies to protect and
promote the health of diverse populations (CDC, 2005).
Health Marketing is:

A multidisciplinary practice that promotes the use of
marketing research to educate, motivate and inform the public
on health messages

An integration of the traditional marketing field with public
health research, theory and practice

A complex framework that provides guidance for designing
health interventions, campaigns, communications, and research
projects

A broad range of strategies and techniques that can be used
to create synergy among public health research, communication
messages and health behaviors.

On 9/22/10, Deborah wrote:
> It has become its own science, the manipulation of results
> and data to support a flawed conjecture.
>
> http://www.anh-usa.org/flawed-study-bad-
science&37;E2&37;80&37;94outrageous-conclusion/