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    Re: Manipulating science

    Posted by Sharon on 9/23/10


    It is a science and it has always been a science. I have
    degree in this science. Its called marketing. The specific
    type of marketing that you cite is called health marketing.
    Your article, like the mold issue, has suffered from much
    fraud in health marketing.

    That's why it was so easy for me to understand what they have
    been doing. I know a marketing campaign, founded on spin
    rather than fact, when I see one.

    Health Marketing is a multidisciplinary area of public health
    practice. This innovative approach draws from traditional
    marketing theories and principles and adds science-based
    strategies to prevention, health promotion and health
    protection. Drawing from fields such as marketing,
    communication, and public health promotion, health marketing
    provides a framework of theories, strategies and techniques
    that can be used to guide work in public health research,
    interventions, and communication campaigns.


    Health Marketing involves creating, communicating, and
    delivering health information and interventions using
    customer-centered and science-based strategies to protect and
    promote the health of diverse populations (CDC, 2005).
    Health Marketing is:

    A multidisciplinary practice that promotes the use of
    marketing research to educate, motivate and inform the public
    on health messages

    An integration of the traditional marketing field with public
    health research, theory and practice

    A complex framework that provides guidance for designing
    health interventions, campaigns, communications, and research

    A broad range of strategies and techniques that can be used
    to create synergy among public health research, communication
    messages and health behaviors.

    On 9/22/10, Deborah wrote:
    > It has become its own science, the manipulation of results
    > and data to support a flawed conjecture.

    Posts on this thread, including this one

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