Re: Manipulating science

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Oddly enough, I have had a spate of "odd" occurrences. I
wholeheartedly agree with your assessment of the overall picture.

Right makes right in this world.

On 9/23/10, Sharon wrote:
> Deborah,
>
> It is a science and it has always been a science. I have
> degree in this science. Its called marketing. The specific
> type of marketing that you cite is called health marketing.
> Your article, like the mold issue, has suffered from much
> fraud in health marketing.
>
> That's why it was so easy for me to understand what they have
> been doing. I know a marketing campaign, founded on spin
> rather than fact, when I see one.
>
> Health Marketing is a multidisciplinary area of public health
> practice. This innovative approach draws from traditional
> marketing theories and principles and adds science-based
> strategies to prevention, health promotion and health
> protection. Drawing from fields such as marketing,
> communication, and public health promotion, health marketing
> provides a framework of theories, strategies and techniques
> that can be used to guide work in public health research,
> interventions, and communication campaigns.
>
> Definition:
>
> Health Marketing involves creating, communicating, and
> delivering health information and interventions using
> customer-centered and science-based strategies to protect and
> promote the health of diverse populations (CDC, 2005).
> Health Marketing is:
>
> A multidisciplinary practice that promotes the use of
> marketing research to educate, motivate and inform the public
> on health messages
>
>
> An integration of the traditional marketing field with public
> health research, theory and practice
>
>
> A complex framework that provides guidance for designing
> health interventions, campaigns, communications, and research
> projects
>
>
> A broad range of strategies and techniques that can be used
> to create synergy among public health research, communication
> messages and health behaviors.
>
>
>
> On 9/22/10, Deborah wrote:
>> It has become its own science, the manipulation of results
>> and data to support a flawed conjecture.
>>
>> http://www.anh-usa.org/flawed-study-bad-
> science&37;E2&37;80&37;94outrageous-conclusion/