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    Re: Manipulating science

    Posted by Deborah on 9/23/10

    That should have read "might" makes right...but it is all the
    same, right?

    On 9/23/10, Deborah wrote:
    > Oddly enough, I have had a spate of "odd" occurrences. I
    > wholeheartedly agree with your assessment of the overall picture.
    >
    > Right makes right in this world.
    >
    > On 9/23/10, Sharon wrote:
    >> Deborah,
    >>
    >> It is a science and it has always been a science. I have
    >> degree in this science. Its called marketing. The specific
    >> type of marketing that you cite is called health marketing.
    >> Your article, like the mold issue, has suffered from much
    >> fraud in health marketing.
    >>
    >> That's why it was so easy for me to understand what they have
    >> been doing. I know a marketing campaign, founded on spin
    >> rather than fact, when I see one.
    >>
    >> Health Marketing is a multidisciplinary area of public health
    >> practice. This innovative approach draws from traditional
    >> marketing theories and principles and adds science-based
    >> strategies to prevention, health promotion and health
    >> protection. Drawing from fields such as marketing,
    >> communication, and public health promotion, health marketing
    >> provides a framework of theories, strategies and techniques
    >> that can be used to guide work in public health research,
    >> interventions, and communication campaigns.
    >>
    >> Definition:
    >>
    >> Health Marketing involves creating, communicating, and
    >> delivering health information and interventions using
    >> customer-centered and science-based strategies to protect and
    >> promote the health of diverse populations (CDC, 2005).
    >> Health Marketing is:
    >>
    >> A multidisciplinary practice that promotes the use of
    >> marketing research to educate, motivate and inform the public
    >> on health messages
    >>
    >>
    >> An integration of the traditional marketing field with public
    >> health research, theory and practice
    >>
    >>
    >> A complex framework that provides guidance for designing
    >> health interventions, campaigns, communications, and research
    >> projects
    >>
    >>
    >> A broad range of strategies and techniques that can be used
    >> to create synergy among public health research, communication
    >> messages and health behaviors.
    >>
    >>
    >>
    >> On 9/22/10, Deborah wrote:
    >>> It has become its own science, the manipulation of results
    >>> and data to support a flawed conjecture.
    >>>
    >>> http://www.anh-usa.org/flawed-study-bad-
    >> science&37;E2&37;80&37;94outrageous-conclusion/

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